Get to the bottom of Victoria's Dirty Little Secret.
Do you buy your undies from Victoria 's Secret? Then you should know the biggest secret Victoria keeps: the paper for more than 25% of its catalogs comes from North America 's endangered Great Boreal forest – one of the largest remaining forests in the world. The Boreal provides a crucial defense against global warming and helps keep our air and water clean. It's currently being logged at a rate of two acres a minute, 24 hours a day. An area the size of Manhattan is destroyed every 5 days, says the non-profit research and activist group Forest Ethics.
Meanwhile, Victoria 's Secret mails out 365 million catalogs every year in the U.S., 95% of which are immediately thrown away!
What can you do?
*Urge Victoria 's Secret to select more environmentally-friendly paper for its catalog. You can send Victoria 's Secret CEO Leslie H. Wexner an e-mail here.
*If you get Victoria's Secret catalogs in the mail, cut off your label, mail it back to the company (the address is inside the catalog cover), and tell them to stop sending you catalogs until they start using more recycled paper. Even if they use recycled paper, ask yourself whether you need the catalog at all when you can shop on-line or in one of their stores.
*Switch to another brand. Hundreds of department stores and boutiques sell beautiful, sexy lingerie. An increasing variety of underwear styles is available in organic cotton and hemp (google Organic Cotton Underwear to view your choices). Start with Blue Canoe